We’re a one-stop shop for all things playdough, potions, and play bases. ✨

We’re The Play People — an Australian small business adding to the the magic of open-ended, creative play. From super soft playdough to whimsical potions and inspiring play bases, we have curated a collection we hope will fuel your little one’s imagination.

Whether it’s messy, magical, or full of make-believe, we believe the best kind of play is the kind they create when they’re free to play their way.

We love to support and stock products from fellow Australian small businesses and makers that are thoughtfully created and crafted for your little ones and offer endless opportunities to play in the early years & beyond.

The brands we stock are based all over Australia and make their products themselves. Our brands currently include:

- Barefoot Potions (Busselton, WA)

- Kinfolk Pantry (Cairns, QLD)

- Play Sense (Geelong, VIC)

- Beadie Bug Play (Adelaide, SA)

- My Sensory Mind (Newcastle, NSW)

- The Saltwater Collective (Geelong, VIC)

- Little Explorer Eco Toys (Melbourne, VIC)

We make all of our play bases & ship all orders out of Melbourne, VIC.